Lisa Sargent, fundraising copywriter
heart in a speech bubble

Services

Donor communications & fundraising writing services that elevate your individual giving

If you want your individual giving and donor retention communications to do more – but you’re struggling to find time to build a better donor journey – relax.

My fundraising copywriting and nonprofit communications services may be just what you need to lighten your load, build an authentic voice, and keep your donors connected and giving. (Yes, human-centered fundraising design is part of that – I bring one of the best designers in the biz with me.)

With a unique way of working that doesn’t force your needs into a prescribed ‘package,’ you can expect field-tested expertise and trusted strategy from that first project kick-off, to print-ready files and donor thank you letters that delight. Below, find some of the ways I can help build a new creative baseline for your nonprofit. Questions? Contact me.

Specializing in individual giving and donor stewardship…

Direct mail fundraising and online fundraising

Yes, online fundraising is here to stay. But direct mail (DM) fundraising is far from dead: in fact for most organizations, the lion’s share of revenue is still driven by DM, offline and online. I specialize in print packs that leave a deeper footprint on the brain and reach donors across multiple channels.

Donor newsletters that set a new standard

Properly crafted, your supporter newsletter is one of the best fundraising and donor retention tools you have — from strengthening donor loyalty and connection through heartwarming storytelling and report-back, to legacy marketing. My clients mail member newsletters multiple times each year that see solid returns on investment, boost retention, and even inspire even fan mail. (Samples here.)

Legacy marketing and planned giving

Whether you call it legacy giving, planned giving, or bequest marketing, the average US charitable bequest hovers between $60,000 and $80,000 according to website FreeWill. Meaning? You need to be talking about legacy giving with your donors. There are so many ways to spark bequest conversations once you know how. Work with me and I’ll help you.

Donor journeys, donation thank you letters and welcome packs

Thanking your donors promptly and well is so vital to the success of your nonprofit’s fundraising and donor stewardship program, I wrote a book on it. Welcoming your donors is an equally vital part of the donor journey — including inspiring that all-important second gift (in the ideal window). I can show you how.

Supporter connection surveys, strategy, and planning

Whether you’re looking to add a supporter connection survey to inspire legacy prospects and seed your matching fund, need an experienced copywriter to help you identify content to upcycle, need help with your strategy and fundraising calendar scheduling — or want to discuss other ways my donor communications services can help you, contact me.

Team training, speaking, and courses

For bespoke training on fundraising, copywriting, or donor stewardship and retention communications from your team, contact me. And stay tuned for more learning opportunities from me, coming soon. The Loyalty Letter will alert you first.

* A word about design: The creative alchemy between online and direct mail fundraising copywriting and design is so crucial that all direct response design services are through my award-winning nonprofit design colleague for the last 15+ years, Sandie Collette of S. Collette Design. Sandie quotes and invoices separately but I bring her with me to every project, to ensure you get a seamless, collaborative, and professional creative process across every channel. The Client Case Studies you’ll find here showcase Sandie’s human-centered design.

Work With Lisa

Ready to start a conversation about how I can help your individual giving do more? Contact me today!

Lisa Sargent

You’re in good company:
Trusted around the world by great nonprofits including…

Trocaire
ChildVision
Adventist Health St. Helena
MQI Merchants Quay Ireland Homeless & Drugs Services
Direct Mail Systems, Inc.
kid
AnimalsAsia
Best Friends Animal Society
Fighting Blindness
Northwestern Medicine
Vail Valley Foundation
Alley Cat Allies
St. Patrick's Hospital Foundation
Starship
Shriners Children's
Redwood Library & Athenaeum
Tri-City Hospital Foundation
Falmouth Academy
Montana Wilderness Association
Bryan University
The Mr. Hollands' Opus Foundation
Florida School for the Deaf & the Blind
Group Health Foundation
American Eagle Foundation

“I can’t thank you enough for all that you have done. The number of donors, who because of your work, were afforded the opportunity to make a difference during Ireland’s homeless crisis, I can count. (As of today that’s 52,345!)”

—Carol Casey, Head of Fundraising, MQI
Carol Casey