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Free Resources

Fundraising & Nonprofit Resources by Lisa Sargent

A growing offering of free and (coming soon) for-purchase downloadable templates… ready-made checklists… how-to articles… and other resources for thrifty fundraisers and nonprofit communicators.

Purpose-built to help you do your job better and make your fundraising life easier and happier… starting now.

Scroll down for a look — and if you’ve got a request for a resource, email me.

Lisa Sargent

Lessons from Merchants Quay Ireland (MQI):

The Resounding Eight-Year Success Story of a Donor-Based Approach to Raising (Far) More Money, For Good

A free, 37-page downloadable guide on how an Irish organization helping people who are homeless and struggling with addiction increased fundraising revenues by 1100% in just give years, with fundraising copywriting and design team Lisa Sargent and Sandie Collette, and MQI’s former head of fundraising, Denisa Casement. Packed with practical examples, real-world samples, and templates and metrics formulas to help you follow in MQI’s footsteps. A team collaboration written by Lisa and designed by Sandie – it’s the famous “Nana Murphy” case study that circled the globe. Get your free PDF case study here:

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“There is so much to single out and applaud in this case study…The results are incredible, making this an essential guide to achieving brilliant results in troubled times.”


How to Use White Space in Fundraising Appeals

In this free resource by Lisa, learn how to use white space effectively in your nonprofit and donor communications, so donors and prospects will read more of – and take action on – what you write, from direct mail and email fundraising appeals, to legacy planners and donation thank-you letters. Practical, tactical, free…

Art of the Ask – 7+ Tips on Offers and Reply Slips

Call it a reply slip, a response device, or a donation form, as much as forty percent of the success of your next appeal rides on the strength of your “Ask,” or fundraising offer. In this free report from fundraising copywriter Lisa Sargent, find seven-plus tips for your reply slips. Try one, or test them all…

21 ½ Tips for Writing Better Fundraising Materials

Learn from the list that’s a plumped-up version of one of the checklists used by me, fundraising writer and donor retention specialist Lisa Sargent, when crafting fundraising appeals and donor stewardship communications. Quick, easy read. Instantly implementable advice. Forever free…

Work With Lisa

Ready to start a conversation about how I can help your individual giving do more? Contact me today!

Lisa Sargent

“We at The Agitator are fans of Lisa Sargent. She’s a solid fundraising professional who freely shares her excellent communications advice with our entire community through her website and e-newsletter on donor loyalty.”

—The Agitator blog

You may have seen me featured as a donor communication expert in…

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The Commission on the Donor Experience
The Chronicle of Philanthropy
Charities Institute Ireland
Fundraising Everywhere
Fundraising Ireland
Institute for Sustainable Philanthropy
J camp 180
The Agitator
Blackbaud Institute
Network for Good
Individual Giving Virtual Summit
Sofii Showcase of the Future Innovation and Inspiration