The Loyalty Letter

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Special Edition 2010
Published by Lisa Sargent

Welcome, Nonprofit Professionals:

For this month only, I present a Special Edition of The Loyalty Letter: three all-new articles plus a full-blown donor newsletter overhaul, complete with before and after samples.

Links below to 'a la carte' access here on my website:

• Copywriting and Design Strategies for Better Donor Newsletters:
  A Before and After Success Story

• How to Use White Space in Your Fundraising Appeals:
  5 Ways to Increase the "Zone of Silence" Your Donors Crave

• Toward Better Nonprofit Websites:
  Get More From Your Online Content in Three Basic Steps

• It Pays to Be Polite:
  My Recent Article in the UK's Charity Funding Report, on the Eight   Laws for Donor Thank-You Letters (**note: the resolution on this is   lacking; scan-to-PDF was my only choice. Zoom in or print for best   viewing.)

Thanks, as ever, for reading The Loyalty Letter. I'm glad you're here.

Until next month,



Lisa Sargent
Sargent Communications

P.S. You'll see in the donor newsletter case study (link above) that I'm now collaborating with the talented Sandie Collette of S.Collette Design. Together we can bring you one-stop copywriting and design... and have completed a number of nonprofit projects together already, getting solid results.