6 ways to use stylistic and literary devices to connect with your donors on a deeper level
Think donors and prospects are just “passive participants” in your fundraising appeals, newsletters, and other donor communications? Think again...
Category: Writing
How to diagnose a fundraising appeal: The OAF in your nonprofit storytelling soup
When your nonprofit storytelling skills fail to resonate with donors, chances are the OAF is at work. Here’s how to tell...
Legacy Logjams (and How to Free Them): Four Easy Ways to Overcome Barriers to Bequest Giving
If nonprofits made it easier to leave a legacy, more donors would gladly do so. Overcome these four common obstacles, and watch what happens...
Passive voice or active voice in your donor communications: Which wins (and why you might be wrong)
Every time I read another fundraising blog or book that admonishes me to abandon passive voice and use only active voice in my copywriting, I cringe. Because passive voice has its place. This article explains both – and includes 3 situations to favor passive voice in your donor communications.