How to diagnose a fundraising appeal: The OAF in your nonprofit storytelling soup
When your nonprofit storytelling skills fail to resonate with donors, chances are the OAF is at work. Here’s how to tell...
Category: Fundraising
Donor Retention’s Low-Hanging Fruit: What to Fix First (And Why)
Meet the fleeing donor. Research tells us over half of donors, on average, won’t be actively giving this time next year. Truth be told, that average – for many organizations – is generous. But that doesn’t have to be your donors, does it? Let’s look at a few fast and easy things you can fix, for more donors, happier donors, and progress pronto. Starting now...
Legacy Logjams (and How to Free Them): Four Easy Ways to Overcome Barriers to Bequest Giving
If nonprofits made it easier to leave a legacy, more donors would gladly do so. Overcome these four common obstacles, and watch what happens...
What I Learned About Lapsed and Long-Lapsed Donors (And How It Can Help You Too)
Before you purge, write off, or otherwise ignore the lapsed and long-lapsed names on your database, consider what happened to two of my nonprofit clients...
Passive voice or active voice in your donor communications: Which wins (and why you might be wrong)
Every time I read another fundraising blog or book that admonishes me to abandon passive voice and use only active voice in my copywriting, I cringe. Because passive voice has its place. This article explains both – and includes 3 situations to favor passive voice in your donor communications.