6 ways to use stylistic and literary devices to connect with your donors on a deeper level
Think donors and prospects are just “passive participants” in your fundraising appeals, newsletters, and other donor communications? Think again...
Category: Donor Communications
Donor Retention’s Low-Hanging Fruit: What to Fix First (And Why)
Meet the fleeing donor. Research tells us over half of donors, on average, won’t be actively giving this time next year. Truth be told, that average – for many organizations – is generous. But that doesn’t have to be your donors, does it? Let’s look at a few fast and easy things you can fix, for more donors, happier donors, and progress pronto. Starting now...
Passive voice or active voice in your donor communications: Which wins (and why you might be wrong)
Every time I read another fundraising blog or book that admonishes me to abandon passive voice and use only active voice in my copywriting, I cringe. Because passive voice has its place. This article explains both – and includes 3 situations to favor passive voice in your donor communications.