A New Donor Welcome Pack That Rolls Out the Red Carpet of Thanks, Hope, and Love

Merchants Quay Ireland (MQI)

MQI Welcome Pack sample

With as many as eight in ten donors leaving after just the first year, new donor attrition is one of the biggest problems faced by the nonprofit sector today. So if you need a better way to keep your new donors connected and giving – and most nonprofits do – your donor welcome process is a great place to start. And when it comes to keeping donors, MQI makes for great learning. With a donor retention rate that increased an eye-popping twelve percentage points over less than a decade – and an active donor file that grew 750% during that same time (yes, 750%: from 2,000 to 17,000 in eight years), MQI has been featured everywhere from AFP’s ICON to SOFII to the Irish Fundraising Awards. In those years, plus a few more besides, our work with MQI proved you don’t need a complicated pack to welcome new givers warmly and effectively. They can still feel the love – across direct mail and digital – with a simple bespoke pack that makes the most of treasured stories from past publications, and includes a few key pieces to welcome with love, thank repeatedly, sow the seed for a lasting relationship, and encourage that all-important second gift.