heart in a speech bubble

By Lisa Sargent

Fundraising & Nonprofit Books by Lisa Sargent

Donor communications specialist and fundraising copywriter Lisa Sargent is the acclaimed author (and contributing author) of multiple nonprofit books and fundraising resources created to help you excel at fundraising, donor retention, and nonprofit communications so you can keep your supporters connected and giving… grow generosity… and build a better tomorrow.

For bulk orders, book discussions, book signings, or for talks or bespoke trainings built around these books, please Contact Lisa.

Lisa Sargent
Thankology book cover

Coming soon!
Reserve your copy

Thankology

Thankology: How to Keep Your Donors Longer, and Giving Stronger, Through Gratitude

Get the nonprofit book by Lisa Sargent that shows you how to transform your fundraising results and lift your donor retention to new highs through the often-overlooked power of proper thanking. Complete with gratitude brain science, field-tested samples, and page after page of showstopping results across donation thank-you letters, donor newsletters, annual reports, welcome packs, and more – plus a 6-step framework to ensure your donor thank you success every time – put your nonprofit first in line to buy this book.

“Chapter by chapter, [Lisa Sargent] defines and describes the key milestones that will be fundraising’s latest and perhaps, most lucrative science. Thankology doesn’t just teach you. It gives you real, concrete, copyable examples on almost every page.”

— Ken Burnett, SOFII founder, fundraising icon, and author of multiple nonprofit bestsellers including Relationship Fundraising.
Change for Better bookcover

Change for Better (co-author)

Change for Better: Behaviour Science Lessons From the World’s Top Practitioners

17 chapters. 24 leading practitioners. 20 countries. Don’t miss the book that “brings behavioural science out of the academic halls and supermarket aisles and makes it relevant to practitioners promoting social good through charitable fundraising.” Lisa’s chapter, Hacking the Hidden Language of Your Donor’s Brain, is packed with proven techniques and real-world samples to help you better speak the hidden language of your donors’ brains – and your own – for better results.

Hailed by Ogilvy legend and Alchemy author Rory Sutherland as, “jam-packed chapter to chapter with insights, ideas and inspiration from real-world global case studies on how behavioural science can transform fundraising.”

Work With Lisa

Ready to start a conversation about how I can help your individual giving do more? Contact me today!

Lisa Sargent

Follow people who have a ton of direct response fundraising experience – like Lisa Sargent, Jeff Brooks, Tom Ahern, Agents of Good, Mark Phillips of Bluefrog, and Simon Scriver.”

—Steven Screen, for The Better Fundraising Co. blog
Steven Screen

You may have seen me featured as a donor communication expert in…

AFP Icon
The Commission on the Donor Experience
The Chronicle of Philanthropy
Charities Institute Ireland
Fundraising Everywhere
Fundraising Ireland
Institute for Sustainable Philanthropy
J camp 180
The Agitator
Blackbaud Institute
Network for Good
Moceanic
Individual Giving Virtual Summit
Sofii Showcase of the Future Innovation and Inspiration