Two pears

Donor Retention’s Low-Hanging Fruit: What to Fix First (And Why)

Meet the fleeing donor. Research tells us over half of donors, on average, won’t be actively giving this time next year. Truth be told, that average – for many organizations – is generous. But that doesn’t have to be your donors, does it? Let’s look at a few fast and easy things you can fix, for more donors, happier donors, and progress pronto. Starting now...

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