Lisa Sargent, fundraising copywriter, nonprofit author, and donor retention communications specialist
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About Lisa Sargent

Fundraising copywriter.
Nonprofit author.
Dedicated donor communications specialist.

For good. For you. For a better world.

Officially? I’m an international fundraising copywriter with broad, proven experience (nearly 20 years). And I’m a nonprofit author because part of my mission is to reach more people with what I know works, because what works can help causes little and large to change everything. I’m also a nerd-level direct response donor communications specialist dedicated to helping passionate nonprofits like yours get from they are to where they want to be, through the world-changing results of individual giving and donor stewardship communications done right.

Nutshell? I make words work for good. But my creative process goes WAY deeper – with a unique approach that’s been called everything from ‘edgy’ to ‘magical.’ That means…

I’m a fundraising storyteller, to my bones. Believer in a better world. Forever a student of behavioral science, of how to deepen meaning, generosity, and lasting human connection with words and design, and with the awe and beauty of direct response – from the Johnson Box to segmentation to understanding what lights up your supporters’ hearts and brains on a reply envelope. Keeper of your mission’s most powerful stories. Caretaker of your donors’ hearts and trust. Working to infuse every communication with courage, truth, emotion, and clarity, so your donors see themselves in your work – and in seeing are inspired to act, to stay, to give.

See how it comes together in an immersive, collaborative way of helping your nonprofit, three ways: explore the services I offer to help you… browse my portfolio of case studies… or get in touch and we’ll talk.

Need more? Scroll down for 7 fast facts about me…

7 Fast Facts About
Nonprofit Writer Lisa Sargent

A by-the-books look at the copywriter who makes words work for even more good by teaching and sharing what she knows:


Lisa holds a Certificate in Philanthropic Psychology with Distinction from the Institute for Sustainable Philanthropy, has served as a specialist tutor for the Institute’s Fundraising Copywriting Course.


She is the author of Thankology, the nonprofit book on the transformational power of gratitude, and a contributing author to the fundraising decision science book Change for Better. She is a co-author of Lessons from MQI, a globally acclaimed case study on the astounding outcome of individual giving and donor stewardship done properly.

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Sargent’s free Donor Thank-You Letter Clinics were named by SOFII (Showcase of Fundraising Innovation and Inspiration) as “one of the top ten gifts for fundraisers,” and remain SOFII’s most-ever visited exhibit.

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Lisa is featured, cited, and quoted in leading nonprofit media, books, and blogs including The Nonprofit Times, NonProfitPRO, The Chronicle of Philanthropy, The Agitator, Blackbaud’s npExperts Series, Pamela Grow, Clairification, Network for Good, the NonProfit Quarterly, and Moceanic, among others.


Sargent speaks in nonprofit webinars and at fundraising conferences, with spunk, heart, and passion. Appearances include Fundraising Everywhere, AFP ICON, Individual Giving Summit, and Fundraising Ireland.


She has been part of multiple award-winning direct mail and online fundraising campaigns that have received Irish Fundraising Awards, an Án Post Direct Marketing Award, and a Gold Award for Fundraising Excellence (Bronze) – all based on outstanding results.


Fundraising friends call Lisa’s studio “The Shire,” for her hobbit-like love of home turf – a cozy house she shares with her husband and giant rescued Great Pyrenees at the edge of the New Hampshire forest. She is also the adoring mom of a sassy machinist daughter, who clearly got all her math skills from her father.

“I worked closely with Lisa for several years on letters, e-mails, and appeals to members of Best Friends. We were a great team, and she’s a great writer. The amazing response of our members speaks for itself.”

—Michael Mountain, Past President & Co-Founder, Best Friends Animal Society
Michael Mountain

You may have seen me featured as a donor communication expert in…

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The Commission on the Donor Experience
The Chronicle of Philanthropy
Charities Institute Ireland
Fundraising Everywhere
Fundraising Ireland
Institute for Sustainable Philanthropy
J camp 180
The Agitator
Blackbaud Institute
Network for Good
Individual Giving Virtual Summit
Sofii Showcase of the Future Innovation and Inspiration