Welcome! I’m Lisa Sargent
Fundraising copywriter & donor communications specialist
Your fundraising stories and donor communications really can raise more money and deepen relationships. Wherever your nonprofit’s donor comms are right now, you’ve come to the right place. Let’s give your donors something beautiful.
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You may have seen me featured as a donor communications expert in…
“For almost a decade I have been delivering stories of resilience, love, and outcome to Lisa and without fail they come back sprinkled with her own particular blend of gold dust. Our donors are so loyal, yielding us 18% response rates on newsletters. Lisa Sargent’s content is magical.”
—Ruth Allen, Head of Development and Communications, ChildVision
On your side:
Why trust me with your fundraising creative & donor communications?
Building a better tomorrow is hard. Your work can turn on a dime, and your fundraising and donor care team needs to be able to do the same. That’s why for nearly 20 years, amazing nonprofits just like yours have trusted me to free up time for their teams, guide their donor journeys and individual giving programs, serve as an on-call expert, and craft their stories with power, truth, and emotion – with online and direct mail fundraising and donor retention communications that inspire more donors, rally more donors-to-be, and get consistently solid results, from revenues to retention to supporter fan mail. Work with me, and I’ll wear my heart on my sleeve for your mission, your supporters, your beneficiaries, and your team with flexible services to fit your needs, including:
- Seamless fundraising writing and world-class nonprofit design
- Direct mail appeals + acquisition
- Fundraising and donor comms planning + strategy
- Donor journeys, welcome to stewardship, online + offline
- Donor-delighting newsletter packs
- Legacy marketing that sticks
- Nonprofit team training, and more
“A gold standard.”
—Jen Shang, Co-Founder and Co-Director Institute for Sustainable Philanthropy
You’re in good company:
Trusted around the world by great nonprofits including…
Heart led. Field tested. Story driven.
Client case studies to give you a feel for my work:
Truth: If we’re going to talk about the world-changing power of fundraising copywriting and donor communications done right… if I’m going to share how it uplifts results and deepens the connection donors feel with your work over the long haul, you deserve to see how that looks. These client case studies will show you.
Written for you, for a better world:
Nonprofit books + fundraising resources by Lisa
Nonprofit books + fundraising resources with one purpose: to help you become extraordinary at fundraising, donor care, donor retention, and nonprofit communications so that together with your inspired supporters, you can build a better world. Hailed by changemakers from Ogilvy marketing legend Rory Sutherland to fundraising icon Ken Burnett. Have a peek:
“Lisa just plain gets it. Whether it’s direct mail copy or email appeals, donation thank you letters, or donor newsletters, she hits the mark every time. Lisa Sargent is simply the best I have ever worked with.”
—Paul Seigel, Director Nonprofit Services, Direct Mail Systems
