Lisa Sargent, fundraising copywriter, nonprofit author, and donor retention communications specialist

Welcome! I’m Lisa Sargent

Fundraising copywriter & donor communications specialist

Your fundraising stories and donor communications really can raise more money and deepen relationships. Wherever your nonprofit’s donor comms are right now, you’ve come to the right place. Let’s give your donors something beautiful.

Subscribe to Lisa’s Loyalty Letter and Fundraise Better:

Fundraise better with Lisa’s in-depth insights & inspiration on fundraising writing, design, and donor communications at your side. Sent with heart, smarts, and soul, 2 Saturdays a month to your inbox. Forever free:

You may have seen me featured as a donor communications expert in…

AFP Icon
The Commission on the Donor Experience
The Chronicle of Philanthropy
Charities Institute Ireland
Fundraising Everywhere
Fundraising Ireland
Institute for Sustainable Philanthropy
J camp 180
The Agitator
Blackbaud Institute
Network for Good
Moceanic
Individual Giving Virtual Summit
Sofii Showcase of the Future Innovation and Inspiration

“For almost a decade I have been delivering stories of resilience, love, and outcome to Lisa and without fail they come back sprinkled with her own particular blend of gold dust. Our donors are so loyal, yielding us 18% response rates on newsletters. Lisa Sargent’s content is magical.”

—Ruth Allen, Head of Development and Communications, ChildVision
Ruth Allen

On your side:
Why trust me with your fundraising creative & donor communications?

Building a better tomorrow is hard. Your work can turn on a dime, and your fundraising and donor care team needs to be able to do the same. That’s why for nearly 20 years, amazing nonprofits just like yours have trusted me to free up time for their teams, guide their donor journeys and individual giving programs, serve as an on-call expert, and craft their stories with power, truth, and emotion – with online and direct mail fundraising and donor retention communications that inspire more donors, rally more donors-to-be, and get consistently solid results, from revenues to retention to supporter fan mail. Work with me, and I’ll wear my heart on my sleeve for your mission, your supporters, your beneficiaries, and your team with flexible services to fit your needs, including:

  • Seamless fundraising writing and world-class nonprofit design
  • Direct mail appeals + acquisition
  • Fundraising and donor comms planning + strategy
  • Donor journeys, welcome to stewardship, online + offline
  • Donor-delighting newsletter packs
  • Legacy marketing that sticks
  • Nonprofit team training, and more

“A gold standard.”

—Jen Shang, Co-Founder and Co-Director Institute for Sustainable Philanthropy
Jen Shang

You’re in good company:
Trusted around the world by great nonprofits including…

Trocaire
ChildVision
Adventist Health St. Helena
MQI Merchants Quay Ireland Homeless & Drugs Services
Direct Mail Systems, Inc.
kid
AnimalsAsia
Best Friends Animal Society
Fighting Blindness
Northwestern Medicine
Vail Valley Foundation
Alley Cat Allies
St. Patrick's Hospital Foundation
Starship
Shriners Children's
Redwood Library & Athenaeum
Tri-City Hospital Foundation
Falmouth Academy
Montana Wilderness Association
Bryan University
The Mr. Hollands' Opus Foundation
Florida School for the Deaf & the Blind
Group Health Foundation
American Eagle Foundation

Heart led. Field tested. Story driven.
Client case studies to give you a feel for my work:

Truth: If we’re going to talk about the world-changing power of fundraising copywriting and donor communications done right… if I’m going to share how it uplifts results and deepens the connection donors feel with your work over the long haul, you deserve to see how that looks. These client case studies will show you.

Various examples of donor comms copywriting

“I just got to watch your segment on the Change for Better seminar – you are amazing. I was blown away…”

—S.P., fundraising professional & attendee, Change for Better Seminar

Written for you, for a better world:
Nonprofit books + fundraising resources by Lisa

Lisa Sargent, Fundraising Copywriter

Nonprofit books + fundraising resources with one purpose: to help you become extraordinary at fundraising, donor care, donor retention, and nonprofit communications so that together with your inspired supporters, you can build a better world. Hailed by changemakers from Ogilvy marketing legend Rory Sutherland to fundraising icon Ken Burnett. Have a peek:

Thank-ology by Lisa Sargent book cover

“Lisa just plain gets it. Whether it’s direct mail copy or email appeals, donation thank you letters, or donor newsletters, she hits the mark every time. Lisa Sargent is simply the best I have ever worked with.”

—Paul Seigel, Director Nonprofit Services, Direct Mail Systems
Paul Seigel