Sargent Communications
   [ HOME ]  [ E-NEWS ]  [ SERVICES ]  [ FREE RESOURCES ]  [ CLIENTS ]  [ ABOUT ]  [ E-MAIL LISA ]  TEL: +001 (860) 881-7009

The Loyalty Letter

E-news that helps you keep donors connected (and giving)
to your cause.

More |


March 2012
Published by Lisa Sargent

Welcome, Nonprofit Professionals:

Recently I was invited by the wonderful folks at Network for Good to present a webinar  on how to write email thank-yous.
In preparation I went on an online mystery shopping spree: made more than a dozen donations, took screenshots of everything, still tracking what’s rolling in, the works.
I learned a bunch. A whole, eye-opening bunch.
And in this month’s Loyalty Letter I share the tip of the iceberg with you. View free: “How to Write Thank-You Emails That Inspire,” my presentation with Network for Good.

No audio. But trust me, the slides deliver more detail about thank-you emails than you’d want in a lifetime, including:

• Proof on why you need better email thank-yous
• The neuroscience of gratitude
• How to write Sender and Subject lines
• Higher-level thinking for your Salutations
• How to harness e-mail’s three secret superpowers
• Plus lots more, including 5 real-life, thank you email samples

Thanks, as ever, for reading (and watching!). I'm happy you're here...

Lisa Sargent
Sargent Communications



P.S. Subscribing to The Loyalty Letter is easy:
scroll up for handy sign-up form at the top of this page. 

And lastly, if ever you have a question on donor communications,
send it along to The Loyalty Letter. All you have to do is:

Email me.

Or call: +001 (860) 881-7009.

FREE! Subscribe to The Loyalty Letter, the FREE monthly
that helps great nonprofits – like yours! – keep more donors connected (and giving)

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List iconSubscribe to
The Loyalty Letter e-news!


More on donor thank-yous, from me, on SOFII:

Gateway to my free thank you letter clinic on SOFII -- real-world rewrites and thank you letter samples, free, from in memoriams to the better donor thank you letter checklist.


Sargent Communications 
PO Box 814, Wolfeboro, NH 03894
Voice: +001 (860) 881-7009

Copyright © Lisa Sargent and Sargent Communications. All rights reserved. Site Design by: S.Collette Design