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The Loyalty Letter

E-news that helps you keep donors connected (and giving)
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March 2012
Published by Lisa Sargent

Welcome, Nonprofit Professionals:

Recently I was invited by the wonderful folks at Network for Good to present a webinar  on how to write email thank-yous.
  
In preparation I went on an online mystery shopping spree: made more than a dozen donations, took screenshots of everything, still tracking what’s rolling in, the works.
  
I learned a bunch. A whole, eye-opening bunch.
  
And in this month’s Loyalty Letter I share the tip of the iceberg with you. View free: “How to Write Thank-You Emails That Inspire,” my presentation with Network for Good.

  
No audio. But trust me, the slides deliver more detail about thank-you emails than you’d want in a lifetime, including:

• Proof on why you need better email thank-yous
• The neuroscience of gratitude
• How to write Sender and Subject lines
• Higher-level thinking for your Salutations
• How to harness e-mail’s three secret superpowers
• Plus lots more, including 5 real-life, thank you email samples

Thanks, as ever, for reading (and watching!). I'm happy you're here...


Lisa Sargent
Sargent Communications



 

 


P.S. Subscribing to The Loyalty Letter is easy:
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And lastly, if ever you have a question on donor communications,
send it along to The Loyalty Letter. All you have to do is:

Email me.

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More on donor thank-yous, from me, on SOFII:


Gateway to my free thank you letter clinic on SOFII -- real-world rewrites and thank you letter samples, free, from in memoriams to the better donor thank you letter checklist.


 




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