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The Loyalty Letter

E-news that helps you keep donors connected (and giving)
to your cause.

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July 2010
Published by Lisa Sargent

Welcome, Nonprofit Professionals:

In May I asked for nonprofit executives willing to share their expertise on what's working -- and what isn't -- in donor fundraising and development.

My aim was to share the report that resulted, but only with the dozen-plus experts (representing nonprofits with combined annual revenues of US$14 bil) who agreed to be interviewed.

But at the Land Trust Alliance communications manager Peshie liked the report so much she asked to reprint it, so LTA's member organizations could share with their boards.

Featured in LTA's e-news, the report garnered the highest click-throughs of the issue. That's when I decided the report might be useful for you and your board members, too.

A hat tip to Peshie Chaifetz for her creative genius. She thought up 99.9 percent of the new title for the report I share with you now: What's Working in Donor Fundraising and Development Today?

You can print, reprint and share freely using the Creative Commons version on my website (the special license makes it easier) or scroll down for a short introduction and key findings.

If you prefer a PDF, e-mail me. I'll send to you.

Until next month,

Lisa Sargent
Sargent Communications

P.S. Thanks, Peshie. Thanks to everyone who graciously agreed to chat with me, whether we connected or not. And as ever, thanks to you, for reading The Loyalty Letter. If you aren't yet a subscriber, I hope you'll sign up free using the box at the top right of this page. Thanks!

Top Nonprofit Executives Reveal: What’s Working in Fundraising and Donor Development Today?

More than a dozen U.S. nonprofit pros reveal what’s working -- and what’s not -- in everything from donor acquisition to social media. Good ammunition for your next board meeting:

Representing organizations with over $14 billion in combined annual revenues, some of the top nonprofit professionals in the U.S. recently shared their insights with me on the state of donor fundraising and development.

A few of the key findings in this exclusive report:

  • Marked by "fragile followers," social media proves effective for some (but not all)
  • Donors really are changing, in four specific ways
  • Online's potential is even bigger than you think, but direct mail still rules retention
  • An increasingly competitive nonprofit landscape is a growing concern
    Multi-channel marketing holds huge promise (with a donor communications caveat)
  • Also includes a follow-up section with suggestions for improving donor development at your organization

Published under a Creative Commons license so you can easily share with others, and reprint (with full attribution).

Click to read, print and share:
What's Working in Donor Fundraising and Development Today?


P.S. Subscribing to The Loyalty Letter is easy: scroll up for handy sign-up form at the top of this page.   

And lastly, if ever you have a question on donor communications, send it along to The Loyalty Letter. All you have to do is:

Email me.

Or call:  +001 (860) 881-7009.

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Nearly 1 in 2 subscribers opened this last month:

The "AUM" Way to Thank Your Major Donors [June Loyalty Letter]

Forever Fr*ee and Mildly Popular:

· 21-1/2 Tips for Writing Better Fundraising Materials

· Exclusive interviews on monthly giving/sustainer programs: Ken Burnett and Jo Sullivan

· Direct mail fundraising success story, from Ireland

· My thank-you letter copywriting clinic, on SOFII

· Golden oldy: my article on post-acquisition donor communications, in FundRaising Success Magazine

All free. No registration required for any of these.


Sargent Communications 
PO Box 814, Wolfeboro, NH 03894
Voice:  +001 (860) 881-7009

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